Back to project indexRETAIL & RESTAURANT / 2017
Times Square, Causeway Bay
PHOTO NARRATIVE / 12 IMAGES
The commercial interior design project for K Style Lab is located in Hong Kong. The design team aimed to provide a distinctive shopping experience through circulation planning, product display and visual focal points. The materials, lighting and display systems selected within the space help to enhance product visibility while maintaining and communicating the brand's distinctive identity.
Specific materials and lighting configurations are applied in the space. The photograph shows a semicircular pendant above the central display island with red floral arrangements in the background. These design details help emphasise the qualities of the garments and convey the brand's distinct identity.
The design team planned customer circulation for the fashion store and established visual focal points within the space. The open layout encourages customers to explore and interact in the store, offering a distinctive shopping experience. The photos show a metal mesh ceiling, track lighting, a long display table and garment rails on both sides.
The store employs a variety of display systems to showcase different types of clothing and accessories. Photographs show clothing racks and mannequin displays with mirrored surfaces in the background; these display methods help increase product visibility.
The shopfront uses dark wall finishes paired with an illuminated brand sign to enhance recognition within the mall. A transparent entrance allows direct views of the interior displays, intended to attract footfall and convey the brand's values.
NEXT / SHOWFLAT & CLUBHOUSE