Back to project indexRETAIL & RESTAURANT / 2017
Shanghai, China
PHOTO NARRATIVE / 07 IMAGES
This commercial interior design project is for a fashion flagship store, with an emphasis on establishing a strong visual identity to reinforce brand recognition and attract customers to explore the signature collections. The integration of display systems, lighting design and spatial planning supports product presentation and guides customer circulation, providing a distinctive retail environment that upholds the brand's positioning.
The design strategy focuses on creating a distinctive visual identity. A dark interior with red illuminated elements reinforces brand recognition and encourages customers to explore the store's curated clothing collection.
The retail space incorporates a variety of display systems, using large screens and red display racks to present clothing and accessories in an orderly manner. These display structures clarify product presentation and provide customers with space to browse and select items.
Space planning combined with feature lighting design creates a distinctive retail environment. Red mannequins and illuminated circulation lines guide movement; the lighting emphasises the tactile qualities of merchandise and provides opportunities for customers to interact with the space and products.
NEXT / RETAIL & RESTAURANT