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RETAIL & RESTAURANT / 2017

Cocacola Fashion Flagship

Shanghai, China

TYPERetail & Restaurant
AREA5,200 sq ft
YEAR2017
LOCATIONShanghai, China

07 IMAGES

A closer look

To give a fashion flagship a clear visual identity and a more legible product display, we use a dark interior with red luminous elements, large screens, and red shelving. Red mannequins and glowing circulation cues draw the eye and guide movement, letting clothing, accessories, and brand presence unfold through exploration.

Establish a distinctive visual identity to deepen brand recognition

The design strategy focuses on creating a distinctive visual identity. A dark interior with red illuminated elements reinforces brand recognition and encourages customers to explore the store's curated clothing collection.

A carefully integrated display system supports product presentation

The retail space incorporates a variety of display systems, using large screens and red display racks to present clothing and accessories in an orderly manner. These display structures clarify product presentation and provide customers with space to browse and select items.

Space planning and feature lighting design to guide customer circulation

Space planning combined with feature lighting design creates a distinctive retail environment. Red mannequins and illuminated circulation lines guide movement; the lighting emphasises the tactile qualities of merchandise and provides opportunities for customers to interact with the space and products.

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Next project: Diva Watch & Jewellery

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Diva Watch & Jewellery

THE SOUTHSIDE · 2025
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Street-facing exterior of the new ED Design Wanchai flagship showroom

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Architecture · Interior
Hong Kong

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Contactstudio@ed-design.co +852 9294 9487WhatsApp +852 9294 9487Shenzhen +86 186 7646 1941
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Hong KongPrimary studio
Shop A & B, G/F & M/F, Wan Fung Mansion
245–247 Lockhart Road, Wan Chai, Hong Kong

Office hoursMonday–Friday 09:30–18:30
Closed Saturday and Sunday

ShenzhenBy appointment
Unit G, 27/F, Block B, Honglong Century Plaza
Shennan East Rd, Luohu District, Shenzhen
Guangdong Province, China

VisitsYou may first complete our project form so we can prepare a more considered meeting, or contact us on WhatsApp.

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