ED DESIGN
HONG KONG
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Tell us about your space →STUDIO@ED-DESIGN.CO / HONG KONGRETAIL & RESTAURANT / 2015
Hangzhou, China
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The 2015 project, a 900-square-metre cosmetics store, balances product visibility, customer interaction, and brand presence. We use coordinated displays, circulation paths, and lighting to guide browsing and bring products into focus, creating a calm, comfortable retail experience that feels easy to explore.
The design team aimed to create an engaging retail environment. By shaping the overall spatial atmosphere, the project responds to the brand's market visibility needs and provides customers with a comfortable shopping setting, supporting customer experience and commercial performance.
For product display, the design aims to address the visibility needs of merchandise and to provide customers with space for in‑store exploration and interaction. Through the arrangement of displays, products are made the visual focus, facilitating engagement between customers and items.
To ensure a smooth shopping experience, the designer coordinated the store's circulation and lighting strategy. Clear aisles guide customers through the different areas while appropriate lighting highlights the merchandise, making the shopping journey more comfortable.
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