ED DESIGN
HONG KONG
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Tell us about your space →STUDIO@ED-DESIGN.CO / HONG KONGRETAIL & RESTAURANT / 2018
Tsim Sha Tsui
06 IMAGES
In the 150-square-metre Black Clover pop-up at LCX, the spatial challenge is clear brand focus within a compact footprint while keeping products approachable. A floating illuminated sign, U-shaped circulation and streamlined timber displays draw visitors inward, while open shelving keeps the hat collection within easy reach.
The display case employs a wood finish with horizontal grain paired with pure white shelving, creating a streamlined appearance. This approach adds tactile quality to a temporary retail space, while the open display encourages customers to touch and try on the featured hats, increasing interaction.
The design team installed a large suspended illuminated sign above the pop‑up store to draw shoppers' attention through visual impact. This brand element clearly signals the store location, helping to increase overall brand recognition and visibility and responding to the pop‑up's requirement for a visual focal point.
Within a limited site area, the designers arranged a U‑shaped, enveloping customer circulation. This layout guides visitors into the heart of the display, surrounding them with products to create an immersive retail environment and to increase opportunities for interaction, thereby addressing the constraints of the space.
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